Yuchengco Researchpaper Essay Example

Yuchengco Researchpaper Essay †¢ AY Foundation The Alfonso Yuchengco Foundation, Inc (AY Foundation) serves as the heart of YGC. It manifests the Groups conviction that social responsibility is a corporations lifeblood, essential to its survival and success. Established in 1970, this non-profit, service-oriented organization has dedicated itself to the uplift of the Filipino spirit. Using contributions from YGCs member companies, the AY Foundation has various social development programs focusing particularly in the education, health and nutrition sector. Now entering its fifth decade of service, the Foundation continues its commitment to contribute to the improvement of the quality of life of the Filipino –especially the poor and disadvantaged. †¢ Yuchengco Museum The Yuchengco Museum, located at RCBC Plaza in Makati City, is one of Manilas newest art museums and cultural assets. The museum opened its doors to the public in September 2005, and was created especially by Alfonso Yuchengco to house his art collection and be a venue for artistic and cultural exhibitions. The establishment of the museum was a natural extension of Yuchengcos distinguished career as an influential Filipino-Chinese businessman, diplomat, collector, philanthropist, art patron, and education advocate. With its range of original exhibitions and engaging programs, the museum fosters a great public appreciation of the finest in Filipino and Filipino-Chinese creativity. The museums offerings focus on three different themes: Sino-Filipino Expressions that highlight the visual arts ; Bridging Cultures, which showcases the rich and diverse cultural expressions from the Philippines, the region, and the world; and Design as Art Art as Design showing contemporary design excellence. As a member of Yuchengco Group of Companies (YGC), the Yuchengco Museum is also a platform for the museums corporate social responsibility. We will write a custom essay sample on Yuchengco Researchpaper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Yuchengco Researchpaper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Yuchengco Researchpaper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The museum also highlights the Yuchengco family and the YGC as patrons of arts and culture, positioning them not just as business leaders, but as vanguards of cultural heritage. †¢ RCBC YGCs flagship company for the banking industry is the Rizal Commercial Banking Corporation (RCBC). It is ranked as among the top 5 private domestic commercial banks. Incorporated in 1960, RCBC—then known as Rizal Development Bank—was the first development bank to be established in the province of Rizal. Two years later, it received the approval of the Central Bank to operate as a commercial bank. Since then, RCBC has become a leading name in the banking industry. RCBCs claim to excellence rests on the manner that it redefined Philippine banking services. The first to adopt the concept of integrated banking, RCBC went beyond traditional banking by offering clients investment and insurance services. Being at the forefront of industry innovations, RCBC continues to serve its clients with the highest standards of professionalism. House of Investments House of Investments, Inc. (HI) is a unique component of YGC. Servings as its investment arm, HI is the first enterprise of its kind in the Philippines. Ever since its first operations in the early 60s, HI has continuously sought new areas and diverse opportunities for investment and deployment of resources. House of Investments, or HI, a respected leader in project development activities and joint ventures with internationally established companies, ontrols and manages a major list of companies in education and information technology, construction and infrastructure, consumer finance, and other services such as memorial parks, strategic sourcing and trading. Through HI, YGC branches out, entering new industries, interacting with a wide range of players and absorbing fresh ideas. No wonder HI has the reputation of being the leader in project development as well as an active Philippine partner of some of the worlds most respected companies. †¢ RCBC Capital Corp. RCBC Capital Corporation is a subsidiary of RCBC. It offers a complete range of investment banking and financial consultancy services. It specializes in the underwriting of equity, quasi-equity and debt securities, loan syndication, and financial advisory services. RCBC Capital has successfully acted as Issue Manager, Lead Manager or Co-Lead Manager for numerous fund raising activities of both Government and privately-owned companies in the Philippines. In the local government bond market, RCBC Capital is the most active player from the private sector having underwritten majority of the local government bonds issued in the country. To assist clients in raising funds either through debt, quasi-equity or equity issuance, RCBC Capital acts as an intermediary in the sale and distribution of new securities to the public and via private placement or arranges a syndicate of banks willing to fund the client. In the process, RCBC Capital advises companies on the appropriate security to issue, timing, pricing and other terms, as well as assists in preparing the required documentation. RCBC Capital also provides financial advisory services with regard to the overall financial condition and strategy of a company. RCBC Capital also engages in the trading of stocks through its wholly-owned subsidiary, RCBC Securities, Inc. , a stock brokerage and a trading participant in the Philippine Stock Exchange. With an established network of equity investors, it can sell shares on a primary or secondary basis. †¢ RCBC Forex Brokers Corp. RCBC Forex Brokers Corporation was established as a subsidiary of RCBC in August 1998. It is engaged in dealing and brokering major world currencies in various foreign exchange contracts with local and international clients. As a broker, it also brings together sellers and buyers of foreign exchange, offering them very competitive rates through its offices in RCBC and RCBC Savings Bank Business Centers nationwide. RCBC Forex Brokers Corp. is part of RCBC Financial Markets Group. †¢ RCBC Savings Bank RCBC Savings Bank is a wholly owned subsidiary of one of the countrys top universal banks, Rizal Commercial Banking Corporation (RCBC). RCBC Savings Bank was incorporated in January 1996 to serve as the consumer and retail banking arm of RCBC. †¢ RCBC Securities, Inc. †¢ RCBC Telemoney Europe †¢ Bankard Bankard, Inc. is a pioneer in the credit card industry with 25 years of experience in card issuing and acquiring tucked under its belt. Celebrating its silver anniversary in the year 2007, the company entered another milestone in its existence on the same year with the re-branding of its cards from Bankard to RCBC Bankard the culmination of Bankards coming together with banking industry stalwart Rizal Commercial Banking Corporation (RCBC) that began in the year 2000 and concluded last December 2006 with the sale of the entire Bankard business and all of its assets to RCBC. YGC Corporate Services Inc. †¢ First Malayan Leasing and Finance Corp. First Malayan Leasing and Finance Corporation (Malayan Leasing) is a pioneer in the leasing and financing industry in the Philippines as the company started its operations in 1957. Malayan Leasing is a non-bank financial institution with a quasi-banking license granted by the Bangko Sentral ng Pilipinas. It serves the requirements of corpo rate, commercial and consumer markets through its innovative loans, leases and investment products. Grepalife Asset Management Corp. †¢ Grepalife Established in 1954, GREPALIFE Financial, Inc. (formerly The Great Pacific Life Assurance Corporation or simply Grepalife) is the first life insurance company to be put up after the Second World War and the 12th insurance firm to do business in the Philippines. Since then it would develop a corporate life of its own and would evolve into a solid pillar of the Yuchengco Group of Companies. It is one of the 10 largest life insurance companies in the Philippines today. With a growing number of policyholders, GREPALIFE Financial has become a life partner of many Filipinos. With over 200,000 policies in force, the company remains committed to its mission of promoting the great life among Filipino individuals and families. It is recognized as a leader in group insurance, protecting more than 4,000 groups and organizations. Through its competitive salary savings program, GREPALIFE Financial takes pride in holding significant niches among the countrys public school teachers and military personnel. Through creativity, innovation and wise leadership, GREPALIFE Financial has grown to be a trusted name among the countrys life insurers. Grepalife Asset Management Corporation is established primarily to manage, promote, provide and render management and technical advice and services to mutual fund companies. It is a wholly owned subsidiary of (shouldnt this be GREPALIFE Financial, Inc. ) Great Pacific Life Assurance Corporation, the life insurance arm of the YGC †¢ Malayan Insurance The Malayan Group of Insurance Companies has dominated the non-life insurance industry for over 30 years now. As the forerunner of the flagship institutions of the Yuchengco Group, it is the oldest of all the YGC members, and currently ranks as the biggest non-life insurance group in the Philippines. The Malayan Group places a premium on serving the interest of its clients. It continuously improves and innovates in order to provide a more efficient and better service. It is known for its wide coverage range of insurance risks including fire, marine and cargo, motorcar, miscellaneous casualty, personal accident and surety. As the Malayan Group enters its ninth decade of service, it will continue to exhibit the same brand of leadership and excellence respected by its policymakers and colleagues in the industry. †¢ Mapua Institute of Technology The Mapua Information Technology Center (MITc), a spin-off of MapuaTechs School of IT is envisioned to become the leader in non-university type education, offering two-year Diploma Programs to eventually an Associate Degree ladderized to the Bachelors Degree (4-year) I. T. courses of MIT. MITc invests on its students IT education to equip them with unparalleled skills and experience that will enable them to win in the global IT marketplace. With its academic reputation and the vast network of the YGC Group of Companies, MITc aims to provide top quality education to supply top corporations with skilled, high value IT professionals. Executive and Developer Programs are also available for professionals and corporations for their continuing education program (short courses). Different entity yet one aim – to give the best Education there is, stamped with Mapua excellence. OUR MISSION MITc produces highly-competitive and well-rounded individuals equipped with relevant, up-to-date, research-based technical and communication proficiencies in the fields of Information Technology, Management and Network technology in response to the demands of business and society globally. OUR VISION MITc will be the pioneer center that offers the best quality 2-year education that nurtures students to become ready for employment. MITc will be known not only in diploma courses recognized globally but also in other related technologies. Mapua Information Technology Center The Mapua Institute of Technology (MIT), is an 80-year old technology-focused school located in Intramuros, the heart of Manila. With 15,000 students in college level, it is the biggest engineering school in the Philippines, accounting for about 8% of engineering graduates every year. The Institute also runs a pre-engineering high school with about 1,800 students. The Institutes name derives from its foun der, Don Tomas Mapua, an architecture graduate of Cornell University. The Institute was fully owned by the Mapua family until 1999 when it was acquired 100% by the Yuchengco Group of Companies (YGC) through a company now known as iPeople, Inc. Ambassador Alfonso T. Yuchengco chairs the Mapua Board of Trustees, while Alfonso S. Yuchengco, III is the Vice-Chairman. The Institute prides itself with the quality of its architecture and engineering programs, which has been demonstrated time and again in the long history of topnotch performance of its graduates in the government-administered professional licensure examinations. Under the new YGC management, the quality of instruction is being enhanced and new dimensions are being added to the Institutes mission. Aside from excellence in teaching, the Institute now aims to develop its research, as well as its consultancy and community extension capabilities. The Institute will be at the front-lines of problem solving for the benefit of the Filipinos and humankind, while keeping in mind that the core of its strength lies and shall continue to lie in its engineering nd architecture educational programs, programs that are well-balanced by the 2-year general education curriculum in the arts, humanities and social sciences. In recognition of the growing need for IT professionals locally and worldwide, the Institute is establishing more IT programs through regular degree programs and 2-year associate degree programs as well as short-term programs for specific and special competencies. The School of IT and the Center for Continuing Education and Special Competencie s handle these programs. To put its consultancy services on a solid organizational footing, the Institute established a wholly-owned subsidiary, the Mapua TechServ, Inc. To handle research it shall similarly organize the Mapua TechSearch, Inc. †¢ Malayan Colleges Laguna Malayan Colleges Laguna (MCL) is a wholly owned subsidiary of Mapua Institute of Technology. Driven by passion for knowledge, it is established to extend the quality of education Mapua has been known for. Along with the other subsidiaries like the Mapua I. T. Center and the Malayan High School of Science, MCL shall respond to the challenges of globalization in order to produce graduates who shall be at par with their foreign counterparts. The campus is located in Cabuyao, Laguna, where several science and industrial parks are situated. With this excellent location, students are prepared in the actual, technology-driven industries through on-the-job trainings and apprenticeships even during their mid-academic years. With its excellent facilities, technologically advanced and IT integrated curricula, MCL is envisioned to be a center of excellence for science and technology education in Southern Luzon. †¢ Malayan High School of Science †¢ Landev †¢ RCBC Realty Corp. †¢ iPeople Inc. iPeople Inc is a subsidiary of the House of Invesments, Inc. It aims to explore new strategic business areas in education and information technology. iPeople provides information retrieval. Using its sister company the Mapua Institute of Technology, as a base and starting point for building other IT businesses, iPeople is assured of high quality IT and engineering background needed to succeed. †¢ Pan Pacific Computer Center, Inc. Pan Pacific Computer Center, Inc. is an Information Technology (IT) solutions and services provider for more than 41 years now. PPCC has technical expertise in Helpdesk Support Services, Technical Support Services, Network Management, Security Services, Systems Administration, Business Process Documentation Services, Project Management and Document Management Solutions and Services. PPCC also offers network storage solutions in partnership with EMC Philippines. Currently, PPCC provides consolidated IT services to the entire Yuchengco Group of Companies (YGC) as well as to other reputable accounts from various industries. Pan Pacific Computer Center, Inc. (PPCC) is an ISO 9001:2008 certified information technology company. †¢ People eServe Corp. People eServe Corporation is a wholly owned subsidiary of iPeople, Inc. and a member of the Yuchengco Group of Companies (YGC). Incorporated last July 17, 2001 as an IT company under iPeople, Inc. it ventured into reselling and hardware maintenance on July 1, 2002. Philippine Integrated Advertising Agency, Inc. †¢ Hi-Eisai Pharmaceutical, Inc. †¢ Grepalife Medical and Diagnostic Center Grepalife Medical and Diagnostic Center provides quality health care services. It features the latest medical, dental, optical, and laboratory facilities including treadmill, ultrasound, and other modern diagnostic equipment. With qualified multi-specialists and pro-active clinic personnel, clients are assured to have quick and quality medical attention immediately. The center offers pre-employment and annual physical examinations accepted by numerous embassies and multi-national companies. It also has a pharmacy where common and prescribed medicines are readily available. †¢ EEI Corporation EEI Corporation takes pride in being one of the largest construction companies in the country, primarily engaged in construction, trading and in providing allied products and services in the Philippines and selected overseas markets. We are committed to: providing quality and cost-effective products and services to our customers; extending meaningful employment and a better quality of life to our employees; delivering reasonable returns to our shareholders; and serving the welfare of the community at large. Honda Cars Kalookan †¢ Honda Cars Quezon City †¢ Isuzu Manila †¢ Honda Cars Manila †¢ Honda Cars Marikina †¢ Pan Malayan Express Inc. †¢ Manila Memorial Park Cemetery, Inc. †¢ La Funeraria Paz Sucat, Inc. †¢ Malayan Plaza Mission and Vision the YGC Vision We are a customer–focused group of companies. We provide integrated, world -class products and services, delivering superior value throughout the lives of our customers. We are a dynamic and professional organization, continuously improving our competitive capabilities and fully responsive to the national interest and the needs of our stakeholders. We work as a synergistic team and build mutually rewarding partnerships to sustain our growth. We stand behind our commitment: Integrity and Service Excellence, aimed at enhancing the quality of life of our people. The Blue Hexagon Service Quality Code We believe that customers are our reason for being. We listen to them and understand them. We offer them the best products and services. We believe that to achieve this, we need to continuously improve ourselves. We have to be more sensitive to their needs and wants. We believe that teamwork will deliver this commitment. We value and help each other and the communities we serve. We are YGC. This is our future. This is our battlecry: YGC=Excellence. Corporate values The Yuchengco Group of Companies adheres to a set of values which inspire all the member companies in their aim to be leaders in their respective fields. Service Excellence Everyone in the YGC companies know that their business is all about service excellence. Service excellence translates into acting with client’s needs in mind. Through the different service provided by the various companies of YGC, the high standard performance is demonstrated and maintained for the past 70 years. Professionalism Discipline coupled with dedication to one’s work results in the highest levels of professionalism which puts a premium on a job well done. YGC makes no compromises in its quest to discover new innovations to improve the lives of their clients. They are models of professional commitment, transparency, and openness to improvement demanded by the values of YGC. Forward Thinking It is important to look ahead into the future, preparing for whatever lies ahead. YGC believes that businesses must be forward thinking, decisive, creating strategies to meet tomorrow’s challenges. For many years now, YGC has pioneered in integral financial services – meeting client’s needs from cradle to tomb. Through the advance thinking of the YGC, loyal customers enjoy and avail the full range of the Group’s variety of services at their convenience. Accountability YGC believes that people working together instead of against each other makes everyone a winner. Everyone, including large conglomerates, must be accountable for the welfare of their neighbors. YGC recognizes people who made social accountability a way of life, not only among their ranks but also in the general populace. Sense of Urgency YGC knows that clients want their needs to be given full attention and top priority. All its companies believe in the timely accomplishment of tasks and treats every customer’s case with a sense of urgency. Teamwork It takes teamwork to make things work at YGC. Teambuilding is taken very seriously. Officers and staff are expertly-trained so that all efforts are harmonious and unified. For teamwork is truly the strength of synergy. Synergy is the strength of YGC. All the group’s personnel are dedicated to working for the advancement of YGC, customer welfare and the common good. Leadership The success of YGC is mainly attributed to its leader, Don Alfonso Yuchengco. When Don Enrique Yuchengco died in 1953, he left Don Alfonso all the businesses and its management. Using what he learned from his father, he is able to make the companies flourish even during difficult times. One of the keys to Don Alfonso’s early success in business is his ability to make friends and interact productively with business colleagues. The valuable contacts and opportunities he developed through his social network helped his companies expand rapidly. Associates like to point out that his openness to setting up joint ventures, especially with foreign partners, has been one of his most important assets. Don Alfonso’s career has spanned many eras starting from the Philippine Commonwealth, through the Second World War, the years of economic expansion in the 1950s and 1960s as well as the difficult years of martial law in the 1970s and 1980s. Throughout his career as a businessman and a diplomat, he consistenly espoused social discipline and national pride. His belief that both are necessary ingredients for progress and development has served his companies and the nation well. Corporate Social Responsibility Given the YGC’s character and civic-mindedness, Don Alfonso Yuchengco felt the need to turn over some of the profits from the many thriving companies to a well-planned system of philanthropy. In 1970, the YGC established the AY Foundation, Inc. to handle most of his charitable donations and to monitor long-term civic projects. The chosen beneficiaries represent a broad range of activities but they are all related to issues that hold personal significance for Alfonso Yuchengco. Their generous donations have directed largely toward helping the disadvantaged children enjoy the vital necessities of life, enhancing educational opportunities, supporting the arts and protecting the environment. Latest CSR news 31-May-2011 Yuchengco Group awards winners of environment project competition The various Human Resources and Marketing heads of the Yuchengco Group of Companies (YGC) recently awarded the nine finalists of its YGC Corporate Social Responsibility (CSR)-Environment Ideation Contest. The competition encouraged all employees from more than 60 member companies of the conglomerate to submit proposals for environmental care and sustainability, to be adopted as a component activity of its YGC Earth Care Program. The nine finalists – six (6) third place entries, two (2) second placers, and one (1) overall winner – bested over 700 ideas submitted by individual employees and team members. The winning proposal, from the Management Services Group of Malayan Insurance, is entitled â€Å"Sandaang Puno sa Sandaang Bayan Para sa Sandaang Taon ng YGC† to commemorate the Centennial Anniversary of the conglomerate. It is set to be implemented by the YGC Councils as its main Green Marketing Initiative under the title of YGC Product for A Tree. 31-May-2011 Environmental sustainability tackled in YGC Earth Care seminar Following through on its environmental pledges made during the the commemoration of Earth Hour last March 2011, the Yuchengco Group of Companies (YGC) recently gathered the Human Resources and General Services Department heads of its various member companies to a two-day environment seminar held at the RCBC Plaza in Makati City. Dubbed as the YGC Earth Care seminar, the activity is part of the umbrella campaign called the YGC Earth Care Program, which is envisioned to enable the conglomerate to create an Earth-friendly sustainable business environment. Presiding over the seminar was the WWF-Philippines Vice Chairman and CEO Jose Ma. Lorenzo â€Å"Lory† Tan, whose presentation revealed the complex issues and implications surrounding global warming and climate change. He stressed the need for more decision makers to start implementing appropriate responses to help address these cataclysmic changes affecting the environment. As it commemorates its centennial anniversary this year, the YGC is focusing its business sustainability strategies toward caring for nature, conserving resources, and utilizing alternative sources of energy. The YGCs commitment made during Earth Hour calls on all the heads of its various companies to target a 10-percent reduction in emissions by 2012 through simple measures now made mandatory for all its employees, like switching off unnecessary lights and other appliances, conserving water and paper products, and many other acts. The YGC estimates that a full-year commitment to this 10-percent carbon footprint reduction means savings of up to P50 million for the entire conglomerate – demonstrating how simple forms of savings will go a long way to make a hugely positive difference. CORPORATE SOCIAL RESPONSIBILITY In 1970, Ambassador Alfonso T. Yuchengco established the AY Foundation, Inc. as the social development arm of the Yuchengco Group of Companies. Its main thrusts are in education, national discipline and community service, as well as public health and welfare. PROGRAMS: Scholarship Programs Since 1970, more than 7,200 educational grants have been awarded by AYF to street children, indigent students belonging to cultural minority groups as well as deserving but financially needy dependents of YGC employees. National Discipline The National Discipline Awards aim to give recognition to graduating high school students who consistently exemplify the virtue of discipline in school and in the community. Medical and Surgical Mission The AYF provides poor Filipinos in far-flung communities with access to quality medical services. More than 6,000 major and minor surgical procedures benefiting indigent patients in remote communities have been performed for free. In addition, 55,000 poor Filipinos were provided with free medical and dental consultations and medicines. Blessed Teresa of Calcutta Awards Inspired by 1979 Nobel Peace Prize winner, Mother Teresa of Calcutta, the AYF in partnership with the Manila Jaycees established the Blessed Teresa of Calcutta Award in 1983. The award is given to outstanding individuals who have dedicated their lives in the service of the poorest of the poor. CYCLE (Championing the Youth for Community LEadership) Program A leadership training and values formation program that instills a keen sense of social responsibility among the National Discipline Awardees through volunteer work in depressed communities. Since 2001, over 200 students were given a chance to go through this three-level leadership program.

Knowing Your Audience When Choosing a Magazine Topic

Knowing Your Audience When Choosing a Magazine Topic There are as many magazines as there are special interests and nowhere is this more evident than the magazine racks of your local major bookseller. You can find magazines about gardens, magazines about guns, magazines about guns and gardens, and just about everything in between. So if youre a freelance writer, how do you get your foot in the door of an industry with such a wide variety of published topics and actually make good money at it?The answer is simple: find an audience you know well and write for them.Knowing your audience is one of the top qualifications for writing for a particular magazine- right up there with being a decent writer. If you know the audience, everything concerning voice, tone and content will fall into place naturally for you.Below are the primary considerations you should make when choosing the audience for which you want to write, and the concepts you should keep in mind when choosing a topic, tone and writing style for that audience.DemographicsDemograp hics play a major role in many magazines success or failure. Without the right demographics in a publications readership, the magazine risks failure from the onset. Thats why marketers for the magazines advertising sales will be focusing on demographics before the magazines first issue even goes to print.Demographics concentrate on the age, location, marital status, income level, education level and even racial profile of the magazines readership. With ads targeting a particular demographic (for example, college-educated, professional, single African American women), the magazine can ensure that those ads reach the right audience through careful attention to content that will attract that demographics interest. Editors are less likely to accept content that might not appeal to the magazines readership for this reason alone- its truly all about money and it has to be. Without the ad sales to companies wishing to target a particular demographic, most magazines cant stay afloat financi ally. Its all a simple matter of numbers and audience appeal, regardless of how riveting your content might be.TrendsFocusing on trends within a particular demographic is a great way to determine the type of content the editor of a magazine would be most likely to accept and approve for publication. One easy way to do this is to find a magazine that contains ads and content focused on your own demographic, whatever that might be. No one is better aware of demographic trends than a person within that demographic, because you know what interests you and your friends. You know what your demographic is doing, talking about, tweeting about, posting about or passing time with on a day-to-day basis. That knowledge gives you the unique qualification of writing for your own demographic effortlessly.For this reason, many freelancers begin their search for publishing venues by querying the magazines they read, themselves. This puts you in a unique place of knowing the content and knowing the a udience well, since you have been reading the magazine for some time and are familiar with the type of articles they tend to run.However, the downside to this is that focusing on a magazine with a large, established readership makes querying more difficult. Such magazine editors receive hundreds of queries per day and yours will inevitably end up at the bottom of a line of emails or a stack of mail that might not be answered quickly. A delay like that is enough to put the damper on any freelance writers dream of being published in a magazine, which brings us to the third point†¦Size mattersIf you take a moment to look at the magazines provided for free at local restaurants or grocery stores, youre likely to find a few upstart regional magazines that have a broader demographic readership base and are more willing to answer your query quickly. These smaller publications often pay freelancers a reasonable rate, although it might not be quite as high as the larger publications pay. If you are seeking a way to get published often and build a portfolio, however, the smaller publications are just the ticket. The editors running them are often more willing to hire local and a few feature assignments could easily turn into a steady gig writing a regular column or section for these types of magazines. The demographic focus is almost always broad (an audience within your region), so you already know what that audience wants to read.This should in no way keep you from querying the big guys. Youll still have the opportunity to focus on your dream of being published in a national or international publication, even if youre writing more for a small, regional one. In fact, if you go this route, youll have a lot more publishing credit under your belt when querying the larger magazines and a lot more experience with the process, allowing you to fine-tune your skills and eventually get published in the magazines you prefer.Grow with your audienceThe most significant factor y oull discover about choosing the right audience is that as a freelance writer, youll tend to grow with your audience if you focus on the right things. If there is a particular topic that your expertise particularly shines in, keep writing about that topic and submitting your writing to magazines, even the smaller, regional ones. If no magazine wants the article, start a blog and place those articles there, allowing it to be a sort of personal interest portfolio space for you that shows your most quality writing. Youll find that time spent writing those pieces is not wasted, regardless of where it is published, and you will start to gather a growing audience that is also interested in that niche topic- even if its through a blog. This same audience will be anxious to read anything you write and isnt that the point of writing in the first place?

Analyse The Concept Of Opportunity Cost Economics Essay

Analyse The Concept Of Opportunity Cost Economics Essay Introduction The answers start with the basic theories of microeconomics and contact with an analysis of actual cases to solve the following four problems. It refers from the opportunity cost, scarcity of resources, cross-price elasticity, income effect, substitution effect, the producer surplus to long-run equilibrium for a perfectly competitive industry. 1. (a) The concept of opportunity cost is due to the scarcity of resource, the scarcity of resource determines that the resource can not be used for purpose B any longer if the resource has been used for purpose A. Therefore, opportunity cost means that if a resource can be not only used for one purpose but also used for another purpose (if it used for one purpose, it must give up other uses due to the scarcity of resources), then the opportunity cost indicates that the resource used for purpose A refers to the net incomes it should have got if it was used for a better purpose B. That is, if the resource has been used for a purpos e A, you will lose the possible incomes, so it is a loss of opportunity. This loss must be taken into account when the company choose the use of corporate resources in the selection, only the opportunity cost is the real cost to the economists. Opportunity cost is characterized by selective and hidden. The friend above says he has a free pass to go to the game of cricket between Australia and South Africa and it won’t cost me anything, according to the concept of opportunity cost above, he is wrong about the cost of going to watch the cricket match .The reasons are as follows. On the one hand, I will lose my time on watching the match; on the other hand, if I do not go with him, I can do my own business, such as study or something meaningful, so I would have lost the incomes I should have got. (b) Resources are scarce. Scarcity of resources has two meanings: One meaning is that we have to cost if we want to obtain any resources . The other one is that any resources are limite d relative to people’s needs and desires. Nowadays, universities are confronted with the problem of scarcity of resources with respect to the degree courses it provides. It is the higher quality teaching resources and the scarcity of supply of higher education demand for high quality teaching resources that restrict the improvement of the quality of higher education. There are both structural imbalances and the total lack of teaching resources problems. The main factors that affect our level of sharing of teaching resources and efficiency are resource development, resource sharing mechanism design and resource sharing of technical support. For example, Ideological and Political Theory Course teaching resource are scarcity, which can not meet the normal practice of teaching needs; the scattered, idle and waste related issues in the use of the Ideological and Political Theory Course teaching resource are also important factors that affect the supply and demand balance in additi on to its own supply shortage. In specifically speaking, there are two aspects. On the one hand is the disperse regions, which refers to the non-uniformity of time and space in the rule of teaching resources in the Ideological and political theory; on the other hand is the non-uniformity on time, which refers to the differences between the history resources and reality performance.

Shift manager report Essay Example | Topics and Well Written Essays - 500 words

Shift manager report - Essay Example At the restaurant, planning plays a vital role in ensuring that there should not be a deficit of either services or anything important. A manager should make sure that the staff has roles to ensure specialization. Specialization helps in ensuring each department does not stroll behind. Specific people have specific duties. Specialization is the process in which certain group people produce certain goods and services only. Specialization at the restaurant improved quality services offered and saved more time. Problem solver A good manager should be a problem solver. Managing a restaurant contains problems that are hard to solve as sometimes subordinates engage in an argument with a customer. It brings the dilemma to the manager as either to favor the staff or the customer. Favoring either of the parties results in disagreement or loss. When the manager favors the staff, then the customer gets a negative opinion about the restaurant and leaves never to come back. However, favoring the customer, bring about disagreements between the manager and the staff. A good manager should be able to bring the two parties together. A good manager should command respect A manager should not beg for respect from the subordinate staff or the customers at the restaurant. The working methods and decisions undertaken by the manager should be enough to demand respect from both parties. The manager should be serious in his or her work to show his commitment and great efforts in the restaurant.

Operations Management Term Paper Example | Topics and Well Written Essays - 2250 words

Operations Management - Term Paper Example The outputs will be the various types of lighting products such as bulbs and light lambs. The main focus in measuring productivity will be on our total productivity in which case all inputs and outputs will be considered (U.S. Dept. of Labor Bureau of Labor Statistics, 2014).     Measuring productivity will be important since it is the best way to know whether we are making progress or not. Essentially, when a manufacturing company wants to boost its competitiveness, it has to invest a significant amount of money in methods that attract production and office efficiencies. This usually calls for external consultants and cost accounting experts (Brynjolfsson, 1993). For this business, measuring productivity will not demand the help of external consultants. The main objectives of the manufacturing business are to create high demand through the manufacturing and distribution of quality lighting products to our customers, but we do not want to create extra expense doing this since the skills to achieve this goal are available. However, the high demand has to be met (Chew, 2015). This implies that our production has to meet the existing demand for our lighting products. To achieve this, we plan to come up with an effective way of monitoring our total productivity by measuring it.   To measure our business productivity, we intend to define our inputs and outputs by determining their economic value. In this regard, the business aims to look for highly qualified personnel to achieve the most efficient human resources possible.

Kudler Fine Food - Marketing Essay Example for Free

Kudler Fine Food Marketing Essay With the marketing focus review, this paper will discuss the potential technology solutions for customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and the management of inventory and related costs. Also concepts such as consumer databases and customer relationship management systems (CRM) will be elaborated upon. A potential technology solution to support customer contests can be achieved through a simple manner of employing an online survey that can be held daily. A winner would be selected each day. The winner would enjoy the prize of being in the presence of Kathy Kudler in being taught how to prepare specialty foods in a cooking class. Another suggestion for a prize would be to provide tickets to special and private events that are held by Kudler Fine Foods. On the technology end of this solution, the customer would fill out the online survey and the information would be stored in a database. At the end of the month, a winner would be randomly selected from the database for the contest. The cost of the implementing and maintaining a program and the database would be affordable for Kudler Fine Foods. Essentially, the time and cost would be made up by the targeted customer’s desire to enter said contests to fully enjoy the Kudler Fine Foods executive experience. Also another option for a prize is to have cooking classes that are presented by cooking professionals, celebrities, or food experts rather than just the owner, Kathy Kudler. The Loyalty Points Program, also known as â€Å"frequent shopper program†, is a program that would allow the customer to accumulate points that can be used within the Kudler Fine Foods stores. With this program, customers shopping and purchasing habits can also be tracked. With the points that have been accumulated by the customer, the points can be exchanged for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequency of their visits to the stores and keep having them come back to accumulate more points. On the technology side of this programs, a data management system would be need to be constructed and maintained in order to keep track of the multitude of customers and their accumulation of â€Å"loyalty† points. This data management system would service all of the Kudler Fine Foods stores in ensuring that the all of the data is integrated for new customers, customer information is updated, and that duplicates are prevented. To allow customers to redeem their accumulated â€Å"loyalty† points, web servers would need to be set up to assist with the vast amount of data. Also, redundancy of the said servers would need to be implemented in case there is a hardware or software failure. The most important piece of the â€Å"loyalty† program is the card itself. It is a card that the customer would carry and has a unique identifier dedicated to that customer. With these cards, the customer can view online their accumulated points and purchases at Kudler Fine Foods. Kudler Fine Foods utilizes purchase tracking to follow profit, profit margin, and transactions that have taken place over a period of time. With the large amounts of data, Kudler Fine Foods will need an effective, efficient, and accurate means of capturing and storing this information. In stating that, the main server will need to be located at the main store so as to be a focal point for all communications that happen between all stores. Benchmarking can be described as the most effective method in relation to both products and processes. Other successful business entities that are similar to Kudler Fine Foods can be viewed as a model such as Wal-mart. Being able to view Wal-mart as a model for the processes, Kudler Fine Foods is able to meet benchmarking, if not higher, and continuously improve on it products and processes. On the technology side of benchmarking, online web based training courses can be created to teach and inform employees on the new products and services. An important part of Kudler Fine Foods is inventory management since Kudler Fine Foods is a store that sells a large amount of fine foods. Not knowing what is in stock can lead to an overstock or a shortage of merchandise. Having an overstock simply spells wasted money that could have been spent elsewhere. Having a shortage of product would lead to dissatisfied customers. On the technology side of inventory management, IT is a huge factor in tracking, recording, and warning about inventory. A main server would be connected to the point-of-sales machines and continuously keep track of all of the inventory from each and every store. The inventory management system would always be updated from when a new inventory is placed into stock and when an item is taken out of inventory. In conclusion, Kudler Fine Foods currently has a strong foothold in its marketing abilities. Employing the suggested potential technology solutions would not only promote efficient and effective processes but would also allow for room potential growth and increased revenue. With this vision in mind, this mission statement of Kudler Fine Foods will be met successfully as well as all of the standards that Kathy Kudler is counting on. References https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp

Juliet: From Mouse To Woman :: essays research papers

In Romeo and Juliet by William Shakespeare the two main characters are Romeo Montague and Juliet Capulet. Both teenagers matured and changed during the play, but Juliet’s changes stood out the most. Juliet transformed in less then a week, which says she did not change much, but there is a definite difference in her personality from before she met Romeo to after she married him. There are many events in the book that support that idea. Most of which interact with her mother. Many events towards the ending of the play suggest she is very obstinate, which is quite different from the begging of the play before Juliet even thought of marriage or defying her parents and family. In Juliet’s first scene she is talking to her Mother and the Nurse. Her Mother brought up the topic of marriage and Lord Paris. This is when we first see a young girl who has just begun to grow up. She replies with the fact that she hasn’t considered marriage yet. Most girls of her age would have been wives by now, so it was slightly uncommon that she hadn’t even thought of her marriage. Also in this scene we see in her willingness and obedience, when she does not object to her Mother’s thoughts of her marring Lord Paris soon. When her Mother asks her if she could love Paris she replies, â€Å"I’ll look to like, if looking liking move. But no more deep will I endart mine eye than your consent gives strength to make it fly.† (I, iv, 102-105) I interpreted her to mean she will try to love him, but she will not look deeper than her mother wishes. She reminds me of a mouse in a way, meek and a pushover. This scene is right before the ball. Later when Juliet is at the ball she meets Romeo, and falls in love at first sight. Later Romeo follows her to her balcony where she confesses her love for Romeo to herself. Overhearing her, Romeo shows himself and also confesses his love for her. Taken over by her first feelings of love and lust, she defies her parents just by speaking to him in that manner. Before this, which was only about five or six hours ago, she would not have spoken to him at all, let alone that time of night. Romeo soon proposes to Juliet and she says yes.

Differences and Similarities in the Arguments for Legalizing Marijuana Essay

Differences and Similarities in the Arguments for Legalizing Marijuana The legalization of marijuana has become a mainstream issue that the nation has become highly concerned about in recent years. Lately more and more conservative opposers have begun to change their minds, realizing the benefits of marijuana. Debate followers go as far as saying that it is no longer a question of if marijuana will be legalized, but when. The shift in viewpoints is due to the increasing awareness of some of the positive effects legalizing marijuana could have on the country. Pro-legalization advocates argue that the benefits of legalizing marijuana greatly outnumber the benefits of keeping it illegal. There are several, very different arguments for the pro-pot stance advocates have taken. They claim legalization would be beneficial by causing a significant reduction in crime (which would empty prisons and save millions of dollars in tax money), creating a new industry that can be taxed and regulated, boosting the economy, and a new, effective, and low-dependency medicine. These benefits seem to be universally desired by the pro-pot party and are often mentioned in literature advocating marijuana legalization. Another similarity in arguments usually revolves around the issue of medical marijuana. Some advocates call for marijuana to be completely legalized, including use for recreational purposes, but this is opposed in most cases. Some advocates only want marijuana legalization if there will be strict regulations and restrictions on who can use it. In the article â€Å"Weed All About It,† Gary Cartwright gives ample evidence and quotations from experts that form his pro legalization argument: â€Å"In 1988 the Drug Enforcement Administration’s chief law judge declared that ‘marijuana, in its natural form, is one of the safest  therapeutically active substances known to man’† (87). Cartwright goes into specific ways that legalization of marijuana could benefit the country,  including the economical and societal impacts, and medicinal use. He also addresses questions most advocates ten to shy away from because of the lack of certainty in the answer (like, â€Å"Would marijuana use increase if it was legalized?†). One similarity of Cartwright’s stance and other articles is the the claim that prohibiting the use of marijuana is unconstitutionally, and making the government seem like the bad guy. In â€Å"Medical Marijuana 2010: It’s Time to Fix the Regulatory Vacuum,† Peter Cohen claims that restricting doctors from recommending marijuana to alleviate symptoms is a violation of free speech and that â€Å"science, not ideology, should be dispositive† (3). Cohen continues to set up the government as the villain by describing two seemingly non-coincidental events in which fullyfunded teams of qualified scientists were  denied access o marijuana by the DEA, while simultaneously being supported by a long list of research organizations An argument in the article, â€Å"Obama, the Fourteenth Amendment and the Drug War,† by Martin D. Carcie uses the Constitution as the backbone in justifying its position. According to Carcie, marijuana prohibition directly violates our Fourteenth Amendment, â€Å"under the Fourteenth Amendment, bodily autonomy– i.e., the control over the borders and contents of one’s body burdened by laws like marijuana prohibition–is a fundamental right† (308). Cartwright does not explicitly mention the Constitution in his article, but makes the same claim that Cohen and Carcie make; â€Å"Some people will use drugs no matter what the consequences, but†¦the user primarily harms himself. When he harms others, we do something about it, just as  we arrest those who drink and drive† (Cartwright 88). Cartwright also builds the government up to be the villain, claiming that, â€Å"Over time, law enforcement officials have repeatedly misled the public and t he media about the so=called scourge of drugs† (Cartwright 88). Both authors do this to give the reader the ability to look at the article with a blank slate. They know their audience is anti-legalization, so they want to make sure that the readers know, before they choose a stance, they’ve been lied to. This makes  the authors seem like more trustworthy and rational choice. By using the Constitution to back up their arguments, there is no real way to justify anti-legalization. Assumptions will be made that you’re anti-Constitution, and in turn, anti-American. Another similarity between Cartwright’s stance and other arguments for marijuana legalization is the huge emphasis on the effects it will have on the economy. In the article â€Å"Up In Smoke,† Kelley Beaucar Vlahos describes the economic benefits of legalization, while giving real number estimates of how much revenue could be brought in or saved. She writes, â€Å"Proponents of Prop 19 claimed taxes on legalized cannabis could bring upwards of $1.4 billion in to beleaguered state coffers† (Vlahos 18). Cartwright does this in his article as well, stating that â€Å"In America, we spend nearly $8 billion trying to enforce the laws prohibiting the use and possesson of marijuana† (Cartwright 86). Cartwright further supports this argument by providing more proof of the waste of taxpayers’ dollars, stating that â€Å"in Texas, 97 percent of all marijuana arrests are for simple possession–an ounce or less–at a cost to taxpayers of $480 million a year† (86). Cartwright chooses to provide the reader with these statistics for deliberate reasons: it provides a shock factor that he utilizes to sway the reader’s opinions. Vlahos also uses this same technique by including several statistics. This is much more effective than giving ambiguous amounts, like â€Å"a lot or â€Å"millions† because giving an exact estimate shows that there has been a significant amount of research about the economic benefits of marijuana, making the reader more likely to trust the numbers. By using the phrase â€Å"simple possession,† Cartwright builds up the worth of the money spent by making it seem like possession is harmless, forcing the reader to feel indignant. The authors also choose to talk about the economy because it is the highest concern of the counrty right now, and they present marijuana as an instant solution. The argument for the use of marijuana for medicinal purposes in Cohen’s article is consisten with Cartwright’s article as well. Cohen’s article is mainly about the benefits of marijuana as a medicine. In the article, he disproves the government’s claim that marijuana has no therapeutic value and describes specific symptoms marijuana could help with, â€Å"Several studies published†¦have demonstrated that the drug is sage and  effective in controlling nausea and other adverse effects of chemotherapy, relieving multiple sclerosis-induced spasticity, easing certain types of pain, and ameliorating weight loss accompanying AIDS† (Cohen 657). Cartwright does the same thing using more of an emotional technique by describing a group of people in wheelchairs that use marijuana for relief from pain. Both articles advocate for medical marijuana, but the way they go about making their arguments differ. Cohen approaches the topic of medical marijuana more scientifically than Cartwright does, using several studies and scientific evidence as his argument’s support. Cohen is also much more specific in the particular ways marijuana can be used, and provides suggestions on how to regulate the drug. The reader automatically feels sympathy for the people in wheelchairs and they become victims in the reader’s mind. Cartwright also gives a second example of a quadriplegic man that was thrown into jail for possession without regard for his medical needs, further establishing a feeling of empathy from his audience. Cohen uses such an ample amount of hard evidence it’s impossible not to trust him. By doing this, Cohen reaches out to his specific audience, the American Medical Association, in a much more effective way. The topic of marijuana legalization is very complex. The multiple points of views, though sharing the same goal, differ regarding how to succeed at accomplishing those goals and for what purpose. Through the different means that each of these authors use to convey their message, they all, in the end, support their individual arguments effectively.

Abercrombie & Fitch and American Eagle

The article reports that U.S. retail stores have posted only a modest increase in sales of 2.5 per cent for May, which might be a sign that consumers are taking a break from shopping.This figure was 3.3 per cent for January, 4 per cent for February, and 4.8 per cent for March and April combined. High-end retailers (such as Saks, Nordstrom, TJX Companies and Ross Stores) and apparel stores did well, and discount chains (such as Costco, BJ’s Wholesale, Fred and Target) reported the strongest sales growth of any sector with a 5.3 per cent increase.Shops selling teenager clothing (such as Abercrombie & Fitch and American Eagle) suffered a decline. Reasons behind the slowdown are believed to be bad weather at the beginning of the month and the late Memorial Day, since some companies choose to include Memorial Day weekend sales into their June reports.Analysts believe that lackluster sales might be a sign that recoveries come in waves. Stronger growth is expected during the summer m onth, due to pent-up demand and start of the school year.The importance of the article is associated with the fact that retail sales are a good indicator of the pace of economic recovery. Sharp contraction of consumer spending has exacerbated the recent financial downturn, and it took a long time for spending to rebound. Consumer spending is used as an indicator of economy’s health because it is first of all related to consumer expectations and confidence levels.Furthermore, it indicates whether economic resources flow freely among various economic agents: companies need sales revenues to expand their production, which in turn leads to job creations, and decreasing unemployment levels mean that more people have disposable income to spend at stores. Coming back to the issue of consumer confidence, if citizens are optimistic about prospects of the economy, they tend to spend even more, propping up the production-consumption cycle.Works citedHauser, Christine. â€Å"U.S. Retail ers Report Lackluster Sales Gains.† 3 Jun. 2010. New York Times. 5 Jun. 2010. Web.

To what extent was the storming of the Bastille on the 14th essays

To what extent was the storming of the Bastille on the 14th essays To what extent was the storming of the Bastille on the 14th of July the most significant event during 1789? The years leading up to the 1789 storming of the Bastille were turbulent ones. The French had been burdened by two lengthy and expensive wars, not to mention their involvement in the American Revolution. France was in desperate need of a new direction. Although several attempts had been made at financial reform, notably those by Jacques Necker, they were ultimately domed to failure, due to the upper classes unwillingness to change the status quo, and the crowns lack of interest. As the financial crisis continued to worsen, undertones of revolution began to ripple across the country and throughout the different estates. This financial crisis was one of the main contributing factors towards the revolution. France was spending money faster then they could accumulate new funds. By 1788 the financial deficit had increased to 126 million livres, 20% of its total expenditure. 50% of the governments expenditure was dedicated to filling this deficit, while only 2% was going towards schooling and poor relief, and 26% towards the military. It was expected that the countries debts would increase to 62% by 1789. One man, Jacques Necker tried to face this predicament head on. He acquired loans to help fund Frances involvement in the American war of independence. But by doing so he crippled the crown by burdening it with high interest rates, which drove the government further into debt. Necker also issued the first public royal financial statement. This offered some console to the people, as it showed a surplus of 10 million livres during peace time, apposed to the 126 million during war time. Despite his best efforts the king failed to back any of his reforms and consequently he was dismissed. By 1788, due to the ever evolving financial crisis, the king was forced to call for a convention of the Estates Gener...

NURSE PRACTITIONERS CAN EFFECTIVELY INCREASE GYNECOLOGICALSCREENINGS Assignment

NURSE PRACTITIONERS CAN EFFECTIVELY INCREASE GYNECOLOGICALSCREENINGS - Assignment Example Resources should be put in place and the nurses supported to ensure that screening is embraced by as many clients as possible. Common knowledge dictates that prevention is better than cure. Screening of the reproductive system ensures efficiency in child bearing since so many complications that would have occurred are prevented. Screening will help in the early detection of chronic diseases such as cervical and breast cancer as stated by Sudha (2011). Cancer, in its advance stages, cannot be totally treated. Early detection of the disease is essential in receiving successful treatment (Sudha, 2011). In other words, patients should be thoroughly screened if they have to receive proper treatment in case they are diagnosed with any disease. Overview of the  Review of Literature Several researches have been carried out to discuss the types, benefits and challenges of gynecological screenings. It has been discovered that disease prevention which involves primary avoidance is important a nd crucial. According to Boylan (2011) there are several benefits associated with disease screenings. However, the screening processes may hampered by various factors which make counseling difficult. There are various qualitative studies that have been conducted to investigate the demand for gynecological screenings. ... Yet again, others do not opt for the exercise owing to its costs (Sudha, 2011). Some women also forego the exercise considering their busy modern lifestyles so that they have almost no time to make appointments with their gynecologists. Culture has a major influence on the way people think and behave. In many cultures, personal privacy is an important aspect – one that must be guarded at all costs especially if it concerns the exposure of genitals (Liew, 2009). In this respect, culture has influenced many to avoid screenings for gynecologic diseases. Plan for Change Going by the numerous studies conducted in respect of screenings, it is worth noting that a rise in the number of screening will help improve women’s health (Hawkins, Nichols & Robert, 2011). The project aims to encourage nurse practitioners to encourage female clients to hold on the gynecological screening services. My focus is to steer up reliable and affordable screening techniques to be embraced by the n urses so that more women may value and be able to rely on the results obtained from screening. Modern techniques of screening should be employed to increase the credibility of the results and maintain the confidence of the clients as suggested by Falvo (2004). Posters, newsletters and leaflets about gynecological screening should be issued to as many female clients as possible in a bid to educate people about the facts and myths about gynecological screening. The health information should be in languages that can be understood by all targeted groups. The expenses on the services should be reduced so that many individuals in the community can access them. Trained practitioners should be the ones administering screenings and Pap tests to prevent more

PH Determination of Solutions Lab Report Example | Topics and Well Written Essays - 500 words

PH Determination of Solutions - Lab Report Example The pH of the solution in each test tube was then measured using a pH meter and the value was recorded. Thereafter, two to three drops of the universal indicator were added to the solution in each test tube and the resultant color was noted and read against the matching color and pH on the universal indicator chart. A similar procedure was repeated for the basic solutions in four different test tubes labeled 10, 11, 13, and 14. The colors of the solutions and the resultant pH using the pH meter as well as the universal indicator were recorded and comparisons were made. In comparing the pH of various acidic and basic solutions using a pH meter and universal indicator, the color, pH of universal indicator and pH from the ph meter was recorded for each solution. Table 1 below summarizes the observed results for the acidic solutions. It was observed that the pH obtained from the pH chart varied from the pH obtained from the pH meter in most of the solutions. The variations were small in some of the solutions such as1, 3 and 13. On the other hand, the variations in pH were significant in solutions such as 4, 7, 10 and 11. The pH meter value was the same as the universal chart pH in solution 14. The variations in the pH values can be attributed to the challenges in color interpretation when using the pH chart. Some of the resultant colors of solutions did not exactly match the color of the pH chart leading to the discrepancies in the pH values as the closest color was taken. The slight variations in the pH chart values and pH meter values can be attributed to the sensitivity of the pH meter that allows it to quantify small changes in pH between 0.1 and 0.9. The pH chart, conversely, does not allow for the determination of pH values smaller than one